Friends of Mastermind Toys far and wide, we have some very exciting news! We are thrilled to announce that the Toy Shoppe of London, one of Canada’s leading independent toy stores and a fixture of London, Ontario for over 17 years, is joining the Mastermind family! Toy Shoppe owner Clyde Walton has also joined the team as the new manager of Mastermind London! The store is located at 685 Fanshawe (at Wonderland Rd.) in the north end of London, and is a large 7000 sq. ft. location. It will officially become a Mastermind Toys location this fall 2011 after major renovations this summer.
As I mentioned… we’re thrilled for this opportunity! Having the Toy Shoppe join the family is a great fit; we were looking for a way to expand into London, and Clyde, for years, has delivered an excellent toy experience to his loyal customers, and has the same passion for good toys that we all share. We hope to continue and expand upon the tradition of great toy retail that Clyde has brought to London. Many of us here at Mastermind have deep roots in the London community, and we’re looking forward to bringing our unique approach to this great market, and sharing our love of toys with new customers.
And for any of you who know us, you know what I mean by “sharing our love of toys”… we’re going to go nuts in London! First off, the store is going to undergo a major renovation this summer to create the unique look and feel that all of our stores reflect. Bright, open space, wide aisles… and THOUSANDS of the great toys that you find in all of our stores, right at eye- (and kid-) level. We plan to deliver the same happy, knowledgeable and hands-on service in our London store that we do in our current stores, and of course the fun promotions that our customers love. All-in-all, we are excited! I just feel like I have to emphasize that for you:
And speaking of excitement, we are currently planning a BIG grand opening event for this fall. We’ll want to celebrate our new location in style, with freebies, promotions, performers and more… STAY TUNED for all of the great grand opening plans! If Toy Buyin’ Ryan has his way, I have one thing to say: life-size Toy Buyin’ Ryan effigy made out of Lego. Vanity project? Maybe. Awesome? DEFINITELY. (insert Lisa the Toy Whiz rolling her eyes here)
In the meantime, if you’re in the London area, for a limited time we are running a store-wide, 50% off clearance sale in the existing Toy Shoppe to make way for the renovations. This is a great chance to sock away some birthday gifts at a tremendous value!
To keep up to date on all the developments in London, and for FUTURE new store announcements (oh that’s right!), stay tuned to the NEW STORE section on our site , or better yet, follow us on our Facebook page for ALL of the latest Mastermind news!
See you soon!